Background on why SportSmart4Life was built and the thinking behind how it teaches, from Dr Alten du Plessis. Free to read — part of the story of the courses, not a product.
Every idea has a room it was born in. Ours was a lounge with a rugby match on: one person shouting at a hand-ball only they saw, and one person quietly wondering what all the shouting was about.
People ask why a family of wellbeing brands built a sport platform. The honest answer: sport was never a departure from wellbeing. It is wellbeing's oldest teacher, wearing a jersey.
Half the sport quotes on the internet were never said by the person on the poster. When we built a library of the game's wisdom, we made one rule and gave ourselves no exceptions.
We built a prediction game where the maths rewards honesty and no money ever changes hands. Some asked why we'd leave the betting rands on the table. This is why.