That one sentence is the whole thesis — and it is worth something to almost everyone in sport. If you run a school, a club, a union, a competition, a broadcast or a brand that lives off sport, there is a version of this partnership that pays you back.
Start a conversation →Sport loses people at the edges. The learner who never finds the code that would have suited them. The parent on the touchline who cannot follow what their own child is doing. The supporter who drifts away because the game got faster and nobody explained it. The minority sport with a brilliant product and nobody watching. Every one of those is a person lost to a gap in understanding — not to a lack of love for the game.
We built the thing that closes that gap, across 111 sports. What we do not have — and what you do — is the standing, the reach and the relationships in your corner of sport.
“The platform, the content and the measurement already exist.
What a partnership costs you is endorsement and access.”
Note what is not on this list: a budget line, a development team, a content team, or a two-year build. Those are ours, and they are already done.
These are not tiers or packages. They are simply the six conversations we have most often.
Profile a whole class against 111 sports in one lesson and put children in front of codes they would never otherwise have tried. Then teach the learners — and their parents — to follow what they are watching on a Saturday.
Residence and faculty leagues, fan armies with real standings, a halftime quiz a whole stand can play at once, and a second screen for the fixture itself.
Your members learn your sport properly — and a minority code gains the one thing it usually lacks: an audience that knows what it is looking at.
An informed viewer watches longer, returns sooner and tolerates the slow passages. Understanding is retention — and it is the cheapest retention there is.
Every sport here carries its own audience and its own community room, which makes for unusually clean segments — and an association with learning rather than noise.
Give a crowd something to do between the moments, and give first-time attendees a way to follow what is happening in front of them.
There is a version of this that matters more than anything above. Sport is one of the few things that reliably widens a young person's future — and the children most likely to be lifted by it are the ones least able to pay for anything.
So every partnership can carry a give-back: access bought in one place funds access somewhere that could not have bought it. Not a rounding error donated at the end of the year — a fixed, countable part of the arrangement, reported back to you with the numbers shown.
If you are a sponsor, this is among the cleanest things you can put your name to: not a logo on a shirt, but a child somewhere that sport had started to leave behind. If you are a school or a club, it means your own spending quietly does a second job.
We are not going to pretend this is already at scale. It is how we intend to grow, and we would rather build it into the first partnerships than bolt it on later.
Tell us what you are actually trying to fix — participation, attendance, retention, a sport nobody watches, a season that goes quiet in the middle. We will say honestly whether we can help.
One school, one league, one season, one fixture. Big enough to prove something, small enough that nobody is exposed if it does not work.
Agreed up front: what would make this a success, and which number tells us. If it does not move, we will say so.
Extend it, change it, or part on good terms. No lock-in, and nothing that leaves you defending a decision to a committee.
For a pilot, typically nothing but endorsement and access. The platform, the content and the measurement already exist and are not built for you at your expense. Where an organisation wants access for a whole squad, class or membership, that is priced per seat and falls well below the individual rate.
No. There is nothing to install, integrate or maintain. People sign in and use it. That is deliberate — partnerships that need an IT project usually die in the IT project.
Especially. All 111 sports get the same treatment here, and a code with a smaller following gains more from an audience that understands it than a code everyone already follows.
Participants own their own. You get reporting on your own cohort. We do not sell anyone's data and we do not use it outside the partnership.
Then we will tell you before you have to tell us. A pilot that fails honestly is worth more to both of us than one that limps along being described as promising.
Yes. There are worked proposals for schools, universities, unions, broadcasters and sponsors. Say which one fits and we will send it — no form to fill in and no sequence of marketing emails.
One conversation, no deck required. Tell us what you are trying to fix and we will tell you honestly whether we are useful.
Start a conversation → See the schools tool